Solution: Give it time and think of following up as your responsibility. It went great, you sent an initial email and… nothing comes back.Īfter a couple of days you want to follow up, but at the same time you don’t want to appear like a pushy salesperson who’s desperate to get a reply. So you had a job interview / sales call / meeting. ![]() Here are three reasons people (like you and me) don’t follow up, and some quick ways to change your thinking and ensure you follow up every time from now on. ![]() Then just as you’re about to hit send… you stop and tell yourself you’ll give it “a few more days.” There’s nothing more awkward than chasing up money, right? Especially when it comes to following up about freelance work… or even worse, payment. It’s so easy to brush off an opportunity and tell yourself: If Sumo’s growth team were to give up on every prospect it reached out to after one email, they’d be waving goodbye to a lot of leads. The Sumo team has found that response rates to follow-up emails can be even higher than initial emails - initial emails tend to receive a response rate of 29.8% BUT follow-up emails received a response rate of 39.8%: Sending follow-up emails is an important job for the growth team at Sumo. So it’s easy to see how one email could slip through the cracks.įollowing up gives your message more or a chance of being seen and getting a reply. Couple that with text messages, social media posts… plus actual work, and that’s a lot to deal with each day. ![]() For example:Īfter a job interview, you might send a follow-up email to thank the interviewer for their time.Īfter a prospect hasn’t replied to a sales email, you might follow up and try another angle to make the sale.Īfter your latest invoice is overdue, you might need to chase the payment.Įxecutives and CEOs can receive a lot of emails. A follow-up email is an email you send after an important event or after a message hasn’t been replied to.
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